SCOUT

SOME LOGOS

I’ve been doing a lot of logo marks lately — just by coincidence, I guess. Thought I would share a few here. The “Ice Cream Social” mark was done as part of a story featured on CookingChannel.com. This was my first attempt at the very of-the-moment chalkboard art trend. I really liked the way the logo turned out on the vellum gift bags the best, though. The next one was done for camillestyles, to promote “picnic week” on the blog, which I have explained to people is a lot like “shark week” on Discovery, but less dangerous. The “Electric Company” mark was created for Jason Hicks — he wanted a logo variation based on some hand lettered stuff he found from the 60s. The last one was designed with my good friend, Maria D’Amato, for the recently renovated Austin Music Hall. I’m more of an art director than traditional designer, so logos are a little outside of my comfort zone. The best logo designer I know gave me some good advice: “Make it memorable.” I think I’m getting better, but I’ve got a long way to go if I want to be as good as him.